Aloha, I'm Roarke.

I empower teams to create exceptional products and drive transformative growth.

With over 10 years of experience in high-growth markets, I specialize in innovative leadership, business strategy, and team empowerment.

Intro

I've contributed to companies including:

More about Roarke

Transformed organizations by implementing innovative business strategies and empowering cross-functional teams, resulting in enhanced operational efficiency and measurable business growth.
Led strategic initiatives at Fortune 500 companies including Amazon AWS, SAMSUNG, IBM, Johnson & Johnson, and the FDIC driving significant improvements in product performance and user engagement, impacting millions globally.
Co-founded, validated, and successfully exited the innovative decentralized lending platform, Lenmo
(Acquired by Lenme.com).
Drove product and business strategy to scale UploadVR readership from thousands to 200M within 17 months, establishing the brand as an industry leader and securing significant funding.
Transformed Brandless and Storefront through product redesigns significantly enhancing user experience and business performance.
Spearheaded strategic initiatives for Aloha Tree Alliance helping secure access to an $8M NOAA grant and scale operations: 3,000 native plants planted, 32,000 volunteer hours, 300 youth engaged in environmental education within 3 years.

AccompIlshiments

Recognized for exceptional leadership and product acumen by industry leaders:

‍"Roarke particularly excels in understanding customer perspectives. He has an intuitive ability to comprehend their needs, articulate these requirements effectively to stakeholders, and then channel this insight into the creation of impactful products."
_{- Valerio Merlini | Sr. Product Manager at Amazon |}_LinkedIn

_‍"Roarke is a team player and an excellent communicator. ...I highly recommend Roarke for any product management role. His exceptional skills in collaboration, strategic thinking, and user-centered decision-making make him a valuable asset to any organization." _{- Nicholas Jayanty | Advisory Design Researcher at IBM |}_LinkedIn

"You were always willing to go above and beyond what was expected. Your commitment was very inspiring: you pushed the boundaries and made those around you consider new and better approaches. I look forward to seeing what you do next!"‍_{- Erik Eliason | Co-Founder & CEO of Storefront |}_LinkedIn

"The private info feature is already our best selling feature after releasing it on Oct 29! 🎉🎊🙌 Thank you for all your help!! It was awesome tag teaming the super MVP with you 👌"
‍_{- Pete Kistler | Co-Founder of BrandYourself |}_LinkedIn

Testimonials

Thought Leadership

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Guide to Product Metrics

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Guide to Product Analytics

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Empowered Teams: Processes and Strategies

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Product Leadership Strategy

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How to Validate Product Ideas

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Building a Product Roadmap

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Customer-Centric Product Development

Product-Market Fit Focus
I solve real customer problems while meeting business objectives. By continually validating product-market fit, I create solutions that truly resonate.

Empowered Teams
I foster a culture where cross-functional teams are trusted and empowered to make decisions, driving innovation and ownership.

Data-Driven Decision Making
I champion the use of qualitative and quantitative data to inform product strategy and continuously improve outcomes.

Continuous Discovery
I advocate for ongoing customer research and rapid experimentation to uncover insights and test hypothesis quickly.

Outcome Over Output
Instead of shipping features, I focus on delivering measurable business results and customer value,

Philosophy

Nurturing Growth and Innovation

I help businesses thrive by driving customer satisfaction and revenue growth through transformative leadership and modern product innovation.

My approach combines strategic thinking, data-driven decision-making, and team empowerment to deliver measurable results. With over a decade of experience in high-growth markets, I bring a unique blend of product expertise and business acumen that consistently enhances operational excellence and market share.

I create high-performing teams by fostering a culture of continuous improvement and cross-functional collaboration. By aligning teams with strategic business objectives, instilling modern product practices, and leveraging diverse strengths, I enable organizations to develop innovative solutions that capture market leadership. My focus on customer-centric design ensures that products not only meet but exceed user expectations, driving customer satisfaction and loyalty.

Through innovative leadership, I guide companies through successful digital transformations and build scalable, resilient business models. I excel at identifying new revenue streams, optimizing processes for efficiency, and translating complex market insights into actionable strategies.

Whether scaling a startup or revitalizing an established company, I'm committed to delivering exceptional products that drive profitability and position businesses for long-term success in dynamic markets.

Expertise

Core Competencies

Strategic Planning & Execution

Leadership & Change Managment

Business Strategy & Innovation

Cross-functional Team Empowerment

Data-Driven Decision Making

Customer-Centric Solution Design

When I'm not shaping products, I'm surfing, hiking, or volunteering to restore native Hawaiian habitats.